The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


Mark Donnigan: It's going fantastic, Ben. I am so satisfied to be here on your program.Especially offered the importance and also the urgency of the subject we're going to be taking on over the training course of this conversation also, which is one that I believe is actually under-discussed. One that may if not elevate some brows, yet may obtain y… Read More